To understand the hotel industry, it is essential to study its environment, and in particular, the development and promotion of cities. Bordeaux is an exemplary city in this respect, with an ambitious urban project designed in 1996 and perfectly executed ever since. In Bordeaux, students look at the city's marketing plan and its impact on tourism through visits, conferences and meetings with professionals.
Activities include a reception at the InterContinental Bordeaux - Le Grand Hôtel; a tour of Saint-Emilion; a visit and tasting at Château de Pressac, the Bordeaux Wine School and the Cité du Vin; lunch at Yannick Alléno's Table de Pavie and dinner at Philippe Etchebest's Quatrième Mur.