Certification objectives and context
The objectives of the “Manager du développement commercial” professional certification in the international luxury hospitality industry are to enable graduates to contribute to the development and implementation of their company’s strategy in the areas of business development, marketing, finance and organisational development, particularly by contributing to organisational and managerial change processes, including people management and quality initiatives.
- Define the company’s sales and business development strategy
- Drive sales strategy and commercial performance
- Manage sales teams
- Drive commercial innovation and the company’s competitiveness
This programme aims to train professionals in an economic environment characterised by intensifying competition, digital transformation, rising customer expectations and the need to rethink growth models through a sustainable and responsible approach.
Graduates will be equipped to:
- Develop a company’s growth and development strategy within the international hospitality industry
- Develop a services marketing strategy
- Drive the action plan supporting the development strategy
- Manage financial performance
- Drive team performance and value creation
Additional areas covered:
- Growth drivers
- Change management
- Operational management of the company’s sales resources
- Intercultural management
Certification awarded upon completion
Upon successful completion of this certified programme, students obtain:
- Professional certification RNCP41966 – Manager du développement commercial
- European Master’s in Business Development Management – private diploma awarded by FEDE
Career opportunities
Graduates can pursue careers in luxury hospitality, national and international hotel groups, resorts, boutique hotels, independent hotels and high-end restaurants.
More broadly, and without being exhaustive, potential areas of employment include:
- Major multinational hotel groups
- Boutique and lifestyle hotels
- Resorts and golf clubs
- High-end independent hotels
- New forms of accommodation, such as short-term rentals
- Consulting firms
- Hospitality and restaurant technology start-ups developing applications and digital solutions
Career opportunities include, in particular:
- Business Development Director
- Commercial Director
- Sales Director
- Key Account Director
- Customer Relationship Director
- Business Development Engineer
- Sales Engineer
- Senior Business Developer
- Key Account Manager
Entry requirements
- Admission to the “Manager du développement commercial” professional certification in the international luxury hospitality industry is open to applicants holding a Level 6 qualification or equivalent in business, commerce or business development.
- Applicants must demonstrate an English proficiency level equivalent to B2 (TOEIC, TOEFL or IELTS).
- The certification is also open to applicants from industries other than hospitality and food service. A two-month preparatory programme must be completed from October to December, before the January 2027 intake.
- As an exception, applicants holding a Level 5 qualification in management, marketing or business, together with professional experience in business development, acquired continuously or intermittently, may also be eligible.
This Level 7 professional certification, awarded by CDE FEDE France, is registered with the French RNCP under No. 41966 (certification registered by decision of 27 February 2026).
NSF code: 312 – Commerce and Sales.
This certification is accessible through the VAE (Validation of Prior Learning) process. Find out more.
Programme structure and teaching methods
Full-time programme: six months of classes followed by a five-month internship in both M1 and M2.
Work-study programme: three weeks in a company and one week at school.
Teaching methods: theoretical courses, project management, one professional assignment in Year 1 leading to a dissertation, and one professional thesis in Year 2, including a written dissertation.
View the full course programme here.
Teaching hours
Excluding independent study and preparation for dissertations and presentations:
- M1: 506 hours
- M2: 356 hours
Assessment methods
Assessment methods include case studies, oral presentations, individual reports, essays and reflective analyses, continuous assessment, multiple-choice tests, preparation and presentation of an activity report, professional dissertation, development and presentation of a business plan, and company case studies.
Specific arrangements may be provided for learners with disabilities or those requiring particular accommodations during assessments.
The certification is awarded through the successful completion of all four competency blocks.
Tuition fees – Full-time programme
- M1: €13,990 (€14,900 for non-EU students)
- M2: €13,990 (€14,900 for non-EU students)
Full-time tuition fees include:
- Registration fees
- Half-board
- Educational materials
- Visits to luxury hotels and retail brands
Tuition fees – Work-study programme
Tuition fees are covered by the employer as part of the work-study employment contract, with funding provided through the relevant OPCO.
Additional costs payable by the student:
- €250 admission fee
- €680 per year for half-board on class days
Performance indicators
Luxury Hotelschool has been Happy at School certified since 2021, recognising student well-being and the quality of their academic, professional and social experience.
The first performance indicators relating to exam success rates and graduate employment outcomes will be available at the end of 2028.
