A field trip to Reims to meet the actors of luxury
A world famous region and renowned for its exclusivity in champagne production, Reims and its surroundings are the destination chosen by the Luxury Hotelschool to take its students to the 3rd year of Bachelor's degree on a field trip. The main theme of this “Field Trip”? The strategy and marketing plan of the largest champagne houses and high-end establishments in the region.
At each stage of their schooling, the students of Luxury Hotelschool Paris leave for a week on a field trip. The school's university program includes these “Field Trip” so that they can experience luxury in the biggest restaurants, the largest houses in the luxury and gastronomy industry, and the most beautiful hotels. They also study the marketing plan of major cities through conferences conducted by recognized professionals.
“For a week in Reims, our 3rd year Bachelor students took advantage of a journey rich in teaching by studying the strategy and marketing plans of the most prestigious champagne houses and high-end establishments in the region,” explains Arnaud Bouvier, President of the Hotel School Luxury Hotelschool.
Among the meetings and exchanges rich in lessons with influential personalities: Alexandre Bariteaud, Director of Marketing and Commercial Development at the Grand Reims Tourist Office; Philippe Wibrotte, Head of Public Relations of the Committee Interprofessional du Vin de Champagne (CIVC); Louis Brochet, heir to the Champagne of the same name dating from 1881; Jean-Marc Lallier, last heir to Maison Deutz; Bruno Tailly, Director of Operations of the sumptuous Hotel & Spa Royal Champagne; Arnaud Lallement, eminent chef of the Assiette Champenoise, 3 Michelin stars, where students were invited to lunch.
“Through their knowledge and availability, all these ambassadors have enabled our students to better understand both the economic issues of their institutions and the associated marketing strategies,” says Arnaud Bouvier.